Users who don't have an Instagram account can trigger the App Clip by clicking on a link to a Reel that is shared via iMessage or other apps. App Clip allows users to watch the Reel in the Instagram app's native UI. In addition to this, it allows users to scroll through other popular videos and share them with others.

However, simply rewatching a reel multiple times does not count as additional views according to the algorithm. Moreover, a view will not be counted if the reel is watched for less than 3 seconds or if the user quickly passes by without spending enough time on it.

Muhammad Riswan's latest video, so far, has received over 350 million views, clearly making it the most-viewed Instagram reel. He uploaded the 30-second video of a football hitting a waterfall some 20 days back. It had one million views the first day.