Tap and hold to record a clip or tap it to start recording and tap it again to end the clip. You can also tap your camera roll in the bottom left to add a video from your camera roll. 4. Use the reels tool menu on the left to do things like add audio, effects and layouts to your reel or change how you record your reel.

You can record and edit videos up to 90 seconds with Instagram Reels. You can add effects and music to your reel or use your own original audio. Reels isn't currently available to everyone. Some accounts may be able to see reels, but won't be able to record them.

Unlike Stories, Reels don't disappear after 24 hours and remain on Instagram until you delete them. Reels are full-screen vertical videos up to 90 seconds long. They now feature a suite of editing tools and audio tracks as well as trending voice and sound snippets.

Yes, reels still reign as the king of content for Instagram, making them a powerful tool you should still be using, but the study shows a noticeable decrease in reach as compared to the previous year. So while reels are still getting more reach than regular posts, the reach has decreased by a whopping 76%.