Users who don't have an Instagram account can trigger the App Clip by clicking on a link to a Reel that is shared via iMessage or other apps. App Clip allows users to watch the Reel in the Instagram app's native UI. In addition to this, it allows users to scroll through other popular videos and share them with others.

Ads on Instagram Reels gives eligible creators a way to earn money when they allow ads to be placed on their reels. The more monetization-eligible plays you receive on your reels, the more you earn. Instagram will place ads for creators, optimizing for the viewer experience.

Social Ketchup | Muhammad Riswan aka @riswan_freestyle video, so far, has received over 489 million views, clearly making it the most-viewed Instagram reel,...