A Reel is more than just a short video shared on a social media website. A Reel is a way for people to connect with other people and organizations in their life, to be entertained and informed. Reels are a modern form of mass communication, anyone can be popular for 15 seconds on Instagram.

Users who don't have an Instagram account can trigger the App Clip by clicking on a link to a Reel that is shared via iMessage or other apps. App Clip allows users to watch the Reel in the Instagram app's native UI. In addition to this, it allows users to scroll through other popular videos and share them with others.

You can record and edit videos up to 90 seconds with Instagram Reels. You can add effects and music to your reel or use your own original audio. Reels isn't currently available to everyone. Some accounts may be able to see reels, but won't be able to record them.